Agency Construction Measurement Pitching 
Onclusive
FEBRUARY 9, 2021
A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?
ImPRessions - Crenshaw Communications
NOVEMBER 1, 2018
Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Measure what matters. Here are some of ours.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
MAY 29, 2018
The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A good PR agency tells you when. Your branding is holding you back.
ImPRessions - Crenshaw Communications
JULY 11, 2018
Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. But the job is still not done once the piece is published.
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.
Cision
MAY 4, 2016
Before you pitch a journalist, you must think about how your story adds value for your audience. In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. What are some of the biggest pitching mistakes communication professionals make?
Sword and the Script
NOVEMBER 11, 2017
Assumptions are essential within the construct of a well-defined decision-making process that puts them on the table and encourages a team to challenge assumptions. If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Can your agency bring big ideas and execute? Talk to Us !
Expert insights. Personalized for you.
195 
Let's personalize your content