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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334
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Seven ideologies of public relations

Stephen Waddington

Understanding different public relations ideologies helps frame an organisation’s approach to practice and the management of its relationship with its stakeholders and the societal or public construct in which it operates. Likewise, the public and the societal construct in which an organisation operates are interchanged.

Publicity 112
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Why You Should Hire a Crisis Communications Agency?

Prohibition

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR handle media relations.

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A roadmap to impactful collaboration with your PR agency

Onclusive

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

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How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

It got me thinking about how honest any agency should be when the stakes are high or the situation is sticky. In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. When constructive criticism is offered at the outset, it sets a precedent for the ongoing relationship.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Misguided media relations strategy. ” Agencies who neglect to build in key metrics are doing clients – and their own team – a disservice. Learn and benefit from PR missteps.

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