Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. Recently Poundland received a slapdown from the Advertising Standards Authority over its “Elves behaving badly” social campaign. Needless to say, the gallery had to order more prints. In any case an outcry erupted.

Print 60

Print Viral Film Construction 60

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. Review score also impacts the position of an advert on Google.

Engineering 67

Engineering Reputation Social Media SEO 67

Sword and the Script

SEPTEMBER 23, 2014

Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. A clothing retailer that somehow sells dirty looking clothes with holes in it pulls an outrageous marketing stunt. Ready for it?

Company 110

Company Apparel Airlines Crisis Communications 110

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75

Fashion Telecommunications Crisis Training 75

prTini

JULY 6, 2016

This was back in the old days when you would print out a media clip and put it in a plastic sheet in a big three ring binder. We have a large retail client that is almost exclusively focused on revenue and sales and doesn’t care much about social engagement, followers, likes, etc. Not even quality , just quantity.

Conference 44

Conference B2B Retail Print 44

NewsWhip

APRIL 28, 2021

So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. In some of the markets, there’s a bigger proportion of more traditional media, where newspaper and print is still pretty predominant. 14: What happens when influence outshines advertising?

Consumer 78

Consumer Measurement Local Data 78

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. A "story idea" that defies everything you have ever known about what actually gets written in a print publication? I write from the corporate side, in-store marketing, promotions, advertising, financial results. Leads on a new product?

Pitching 40

Pitching Construction Exercises Retail 40

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Here’s a look inside some of the most memorable ideas that I walked away with. Feed Social Media As If It’s A Living Breathing Organism.

Marketing 48

Marketing Social Media Video Mobile 48

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia.

Blogging 73

Blogging Twitter Facebook Measurement 73