Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Bianchi Biz Blog

MAY 8, 2023

I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others. If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

Automotive 86

Automotive Report Meeting Radio 86

PRSay

MARCH 17, 2021

The following interview was edited for length and clarity. They’re great boogeymen right now [when people] talk about privacy, data protection and competition. Their FAQs talk about [the proposed changes] intending to be about advertisements. What do people misunderstand about Section 230, and why?

Instagram 217

Instagram Facebook Government Nonprofit 217

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Flack's Revenge

AUGUST 1, 2018

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media. But it is not really fair just to blame tech, as who doesn’t like Free? Curation’s Last Stand?

Content Marketing 149

Content Marketing Privacy Government Web 149

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Back in September, we attended the FutureM and INBOUND Conferences in Boston. Who is Sara Castellanos?

Marketing 60

Marketing Privacy Big Data Technology 60

David PR Group

OCTOBER 26, 2014

The organization has taken a hard line against advertising — it even has a manifesto. (By Take a look at my recent interview with one of the founders, Todd Berger. Is there a thirst for a cleaner interface, or are people fleeing ads, fleeing less privacy afforded by Facebook? I would say a mix of positive and skeptical coverage.

Privacy 70

Privacy Facebook Advertising Advertising 70

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding.

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. It’s just commonsense.

Facebook 107

Facebook Privacy Twitter Social Media 107

Mark My Words

JANUARY 14, 2021

Harry and Meghan, who have fiercely defended Archie’s privacy since his birth in May 2019 and filed a lawsuit this year to fight to protect it, encourage their son to talk into the microphone, with Harry telling him: ‘You can speak into it.’ ’ Meghan also asks: ‘Archie, is it fun? .’

Privacy 60

Privacy Healthcare Instagram Banking 60

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. If you are sceptical it’s not just me saying this.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 200

Writing Communications Marketing B2B 200

Waxing UnLyrical

JANUARY 4, 2011

As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. “User engagement&# is the buzzword just seeping its way through every CEO’s checklist.

Social Media 78

Social Media Web Media Measurement 78