Landis PR
JANUARY 8, 2024
Was it not enough that he alienated Twitter’s most committed and notable users, as well as advertisers, with nonsensical fees , rules and misleading descriptors ? The term “Barbenheimer” was all over social media and catapulted both films to top spots on opening week. But it was not enough for Musk.
PR for Anyone
OCTOBER 7, 2021
The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The media is regularly covering trends that are going viral on that platform. We film videos. We film an interview with you. This is why you need to start socially listening. We pitch the media.
Mindful Marketing
OCTOBER 9, 2022
An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. A veteran marketer and an up-and-coming rookie argue the call. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake.
Burrelles Fresh Ideas
OCTOBER 3, 2023
The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Virality and shareability: The innocence and charm of child influencers make their content highly shareable.
ImPRessions - Crenshaw Communications
MAY 24, 2018
Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.
MaccaPR
MAY 28, 2015
AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.
Prohibition
JULY 10, 2019
The commercial showed clips and images of sexism in films, boardrooms and also violence. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.
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