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Best PR Stunts, Fails and Learnings of 2023 – Part Two

Landis PR

Was it not enough that he alienated Twitter’s most committed and notable users, as well as advertisers, with nonsensical fees , rules and misleading descriptors ? Not to mention, it blew up on social media with the hashtag #HeidiHalloween2023! But it was not enough for Musk.

Film 59
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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83
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How to Develop Good Social Listening Techniques

PR for Anyone

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. This is why you need to start socially listening.

How To 130
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Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. A veteran marketer and an up-and-coming rookie argue the call. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake.

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Top nine PR crises so far for 2019

Prohibition

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75
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Media 102? A brief update to media 101

PR in High Definition

This is where good PR work comes in – there is no fixed rule; an effective media relations practitioner just knows. The age of social. There’s a misconception that these Social Media Editors post what they’re told to. Sometimes, that means developing the content themselves or at least helping in the process.

Media 54
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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Wells Fargo 's 11 museums across the U.S