Remove Advertising Remove Ethics Remove Local Remove Technology
article thumbnail

The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. Am I selling it?

Ethics 82
article thumbnail

Prakky’s pick: Top sources of Australian media news

Prakkypedia

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Media Week. Download This Show.

Media 76
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. What we do 5.

article thumbnail

Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

The result – an audio interview titled Using Content Marketing to Grow Your Law Practice – was later syndicated by the ABA publication Law Technology Today and is freely available for subscription wherever you enjoy your podcasts. Paid media is advertising. Is Content Marketing Better than Advertising? A website is owned media.

article thumbnail

What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

article thumbnail

Behind the Headlines With Brandon Puttbrese

Cision

For a daily beat reporter, our stories had to have a local tie. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. In a crisis, ethics has to be a top consideration. But I find enjoyment in testing new technologies and exploring new trends.

Crisis 0
article thumbnail

Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107