Advertising, Crisis and Media Training

sparked: A new kind of social media training program

Communications Conversations

SEPTEMBER 14, 2017

sparked is a social and digital media training program where real-world professionals who work from some of the Twin Cities largest brands and agencies are the professors. People like Jamie Kvamme from Polaris who will be teaching our class on social media advertising. It will be an experience.

Media Training

Media Training Training Social Media Media

Why Publicity?

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. But why publicity is so valuable?

Publicity

Publicity YouTube Advertising Advertising

Why you actually have to plan for the outrage culture now

Communications Conversations

DECEMBER 17, 2019

In the span of just the last four weeks, we’ve seen the Internet Flash Mob take down two big advertising campaigns. The bigger question, to me, is this: Do we now need a full-blown crisis plan to accompany our ad campaigns in the event the Internet Flash Mob decides to congregate around our brand? Crisis 101.

Case Study

Case Study Crisis Media Training Training

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

Best PR Tips For Media Interviews

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Our client Jim Curtis, President of Remedy Health Media, tells reporters about how patients with various conditions benefit from the emotional storytelling on his company’s site. Keep social media top-of-mind.

Interviews

Interviews Media Advertising Advertising

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

OCTOBER 6, 2016

In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%). The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%).

Training

Training Digital PR Media Training Education

Easy Trick to Land in the Media

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media

Media Pitching Privacy Video

Behind the Headlines With Cheryl Byrne

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. I was between jobs and taking an advertising and public relations certificate course at Northeastern University in the evenings, when I found a job listing with the City of Boston.

Social Media

Social Media Reputation Crisis Media Training

Revisiting Social Media: Power, Performance and Planning

PR in High Definition

AUGUST 24, 2020

Advertising on just one channel could easily garner the reach of a huge proportion of the population – the only difference is that social media is global, and unlike television adverts, has relatively little regulation compared to its power.

Social Media

Social Media Media Television Ethics

Nine ways to use public relations to grow your business.

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Media training.

Publicity

Publicity Advertising Advertising Tools

Go from Established to Known

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.

YouTube

YouTube Video Industry How To

Newsjacking Idea

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Television Trends YouTube

What to Pitch in October

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s almost October. So much to consider like the season – it’s fall – what happens in your industry in fall?

Pitching

Pitching Financial Small Business YouTube

What to do with Media Appearances

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media

Media YouTube Video Interviews

Pitching News Today

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. The majority of my clients are established in their business. They’ve built a product, service or brand and now they are ready to be known.

Pitching

Pitching Video YouTube Viral

Back to School Media Pitches

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here.

Pitching

Pitching Media Insurance Insurance

Positioning Yourself as a Media Expert

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make.

Media

Media Nonprofit Pitching Television

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

OCTOBER 13, 2014

It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%). In line with this, content creation (58%), blogger outreach (53%) and digital crisis management (48%) are the most popular services on demand from PR agencies.

Digital PR

Digital PR Trends Training Media Training

Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. It’s not just press releases and media training.

Trends

Trends Corporate Employee Analysis

What is Technology PR?

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. It’s important to have a plan in place before a crisis might arise. What skills should you look for in a Tech PR Agency?

Technology

Technology Product Launch Crisis Management Case Study

Personal Versus Private in PR and Social Media

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media

Social Media Media Reputation Training

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

DECEMBER 15, 2020

Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Media training used to only be for c-suite executives, board directors, and other leaders. In the near future, it’s going to be a lot harder to buy or rent data (in the case of advertising).

Marketing

Marketing Employee Content Marketing Training

Public Relations Today