Advertising Big Data Brand Consumer 
Contently - Strategy
NOVEMBER 12, 2020
Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand.
Onclusive
MARCH 23, 2020
Data Driven Attribution. MMM does not focus on the consumer journey, like many attribution models. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. Data integration across all marketing channels and efforts.
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Onclusive
MARCH 23, 2020
Data Driven Attribution. MMM does not focus on the consumer journey, like many attribution models. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.
Onclusive
MARCH 23, 2020
Data Driven Attribution. MMM does not focus on the consumer journey, like many attribution models. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.
ImPRessions - Crenshaw Communications
SEPTEMBER 5, 2019
“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. They want to know why a company exists and what its brand stands for.
Critical Mention
FEBRUARY 22, 2019
“In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation.
Cision
MAY 5, 2016
Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.
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