Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. If you need help finding such a partner, check out: 8 Questions to Ask in Your PR Agency Search and 8 More Questions to Ask in Your PR Agency Search.

Automotive 79

Automotive Media Report Print 79

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. . As the only non-profit organization for U.S. When I was young I wanted to be ….

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

PRSay

APRIL 25, 2016

Right out of college, I was hired as a part-time writer for a local advertising agency. Anna Gonzalez, APR works at JP Marketing, a full-service advertising agency headquartered in Fresno, California, where she manages a team of three. To be honest, this entire experience sums up my career to this point.

Telecommunications 84

Telecommunications Automotive Study Retail 84

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Product/category experience – It helps if the PR agency has experience doing PR for products that compete with yours. Range of services – Is the agency full service or specialized?

Agency 81

Agency Automotive Mobile Local 81

MaccaPR

OCTOBER 2, 2017

Just like no marketer today should consider using images of fried chicken and watermelon in ads to appeal to African-Americans (Editor’s Note: See this Grapevine article on stereotype-filled advertising). I’ve had conversations with owners of Latino advertising agencies in L.A., What’s the #1 Hispanic Marketing transgression?

Insurance 74

Insurance Insurance Interviews Marketing 74

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube?

Film 48

Film Marketing YouTube Advertising 48

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

Mobile 75

Mobile Automotive Brand Branding 75

Waxing UnLyrical

MAY 11, 2016

Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. It can be extremely unpredictable and it’s not guaranteed like advertising. Guest Post by Kate Finley. My public relations career began with media relations.

Media Relations 40

Media Relations Media Measurement Conference 40

PRSay

JANUARY 14, 2020

10 was as consequential as Edison’s death was for the engineering professions, or Henry Ford’s for the automotive industry. Second, that combination of advertising and public relations was a seminal moment. “I For PR professionals worldwide, Jan. A valued counselor.

Leadership 158

Leadership Automotive Employee Corporate 158

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. From the beginning, Musk has blazed through industries—space, automotive, solar energy, artificial intelligence—with a fiery passion and a one-track mind.

Brand 53

Brand Branding Marketing Energy 53