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The Follow-Up Pitch: PR Tips On Getting It Noticed

ImPRessions - Crenshaw Communications

As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. But how do you know when to follow up and how? How many follow-ups?

Pitching 323
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Third, thank you to all who participated. Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. There are some caveats to note.

Writing 190
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30 podcasts PR pros should listen to

Remote PR Jobs

You need to be aware of what’s going on in the world, what’s happening in your niche and what the competition is doing. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. No matter your niche or interest, there’s a podcast out there for you. Happy listening!

Pitching 100
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

The New York office is being led by Meg Crumbine , who previously spent a decade or so at VMS, a legacy broadcast monitoring service veteran PR people will remember. Truescope is a new media monitoring tool that just raised $6.2 million in funding and opened a New York office; here’s a detailed look at the product. Background on Truescope.

Tools 157
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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Bianchi Biz Blog

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. Image: CES / Consumer Technology Association. And it appears the 2023 version, slated for Jan. 3-8, 2023, in Las Vegas, may maintain that status.

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The Best Vendors to Solve 26 Common Communications Measurement Problems, 2023 Version

Katie Paine's Measurement Blog

And you have to submit to a 30-minute sales call just to find out which category you actually fit into. So, I have some advice for all you potential clients out there: Don’t talk to a vendor until you have your goals in place. You just agreed to measure trust and engagement among humans. Any suggestions?”

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Retrevo’s Good ‘n Plenty Pitch

Bad Pitch Blog

Jennifer Jacobson knows no fear. We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Give us Retrevo’s elevator pitch.