Burrelles Fresh Ideas
JANUARY 9, 2024
Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024.
Burrelles Fresh Ideas
FEBRUARY 13, 2024
What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. One key factor gaining traction in 2024 is the increasing focus on authentic brand representation.
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Bianchi Biz Blog
MAY 6, 2024
A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication. What advice do you have for PR people that want to pitch you? And please be patient with pitching; I cannot reply to most pitches. Any pet peeves with PR people?
Sword and the Script
APRIL 2, 2024
The change will take effect on April 2, 2024. However, I learned a lot about reporters and pitching in that capacity. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”
PRSay
FEBRUARY 7, 2024
So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. I didn’t understand how to craft a good pitch and how to pitch a story.
Bianchi Biz Blog
AUGUST 21, 2023
I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?
Sword and the Script
AUGUST 1, 2023
First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.
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