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Comparing top 2021 media monitoring vendors

Onclusive

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack?

Media 370
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Challenges and changes for PR in 2021

Stephen Waddington

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

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Setting the right earned media objectives for your brand

Onclusive

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370
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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128
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PE Firm Buys 3 PR Tech Vendors and Combines Them into One [PR Tech Sum]

Sword and the Script

trillion in M&A transactions in 2021. Kantar announces plans to sell KRI to STG in August of 2021. In late 2021, Onclusive made a bid to become an all-in-one PR tool by adding a media database and social listening. Critical Mention sums up its product enhancements in 2021, such as Google Analytics integration.

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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Neal Award for our December 2021 issue of Trucking by the Numbers. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. Just this year, FleetOwner won a Jesse H.

Meeting 60
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Meltwater beats earnings.

Software 126