Prohibition
FEBRUARY 18, 2021
If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Facebook overhauls its privacy setting.
Konnect Agency
FEBRUARY 26, 2021
Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?
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Stephen Waddington
JANUARY 12, 2022
In many parts of the world audiences have fallen during 2021 because of these factors. More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising.
Prohibition
FEBRUARY 2, 2023
Following the constant concern around our online data being sold to countries/businesses, Apple took a stand in an effort to support their users privacy. The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. The IoS 14.5 Before the IoS 14.5 Setting up a pixel on your site.
Prohibition
MARCH 16, 2021
From this, one of the hottest memes of 2021 was born. — Prohibition PR (@ProhibitionPR) January 27, 2021. The poorly thought out campaign slogan led to 2,370 complaints – forcing the Advertising Standards Authority to take action. This is 2021 [link]. As a result of this massive privacy invasion.
Contently - Strategy
FEBRUARY 8, 2022
While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. percent of company revenue in 2021 from 11 percent in 2020.
ImPRessions - Crenshaw Communications
APRIL 8, 2021
” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. Redefine data ownership and privacy. As a sector, technology has lost its luster.
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