Sword and the Script
DECEMBER 22, 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.
Mark My Words
JANUARY 3, 2020
2020 will see your major print and TV campaign derailed by the death of or the revelation of how many children our Prime Minister has (or insert other incident). 50% of people selling you PR will still not know the difference between advertising and storytelling.
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Barokas
DECEMBER 5, 2019
It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.
Onclusive
AUGUST 3, 2021
And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Earned media content is king when it comes to building brand reputation—your biggest brand asset.
Burrelles Fresh Ideas
MAY 21, 2024
In 2020, the company launched “Pinside Out,” a Pinspiration group designed to foster a culture of wellness within its workforce. It’s challenging to stay on top of mentions or topics from all media — print, online, broadcast and social. Pinterest is revolutionizing employee well-being with innovative initiatives. We can help!
Stephen Waddington
NOVEMBER 27, 2020
The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. It’s the start of a lovely relationship and an important piece of storytelling. Patient care and privacy needed to be balanced with public health.
Contently - Strategy
JULY 22, 2021
“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. In 2020, the team scrapped an editorial calendar previously focused on beach vacations. This one got a 28 percent open rate.
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