Waxing UnLyrical

AUGUST 12, 2015

Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? However, there should be concrete yardsticks by which to measure such efforts. We’re at the top of the funnel here, looking at the people who consume your content. Sharing metrics.

Radio 40

Radio Mobile Media Sports 40

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. It''s been done for years.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” Robert Rose, Chief Strategy Officer, Content Marketing Institute. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Rock the Status Quo

JULY 30, 2015

Business Insider (@businessinsider) July 29, 2015. The below infographic outlines the major issues pretty well. Here are some of the first tactics I would launch, if I were their Chief Marketing Officer. Create a weekly Twitter chat targeting social media community managers and content marketers.

Education 100

Education Social Media Twitter Content Marketing 100

ISEBOX

MARCH 3, 2016

These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Multimedia content that’s more “snackable” for those you’re trying to reach. But they weren’t done there. Pretty handy, right?

eBook 70

eBook Viral Conference Content Marketing 70

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Where do you start?

How To 60

How To Software System Employee 60

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. When I consider the term “content marketing,” I think of all the brand-created (i.e., advertising).

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28