Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. 2014: ZIPR Mobile PR Spokesperson App.

Employee 60

Employee Data-Driven PR Communications Software 60

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR? It sounds pretty good, doesn’t it?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. This scenario may be more common than you think. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. This scenario may be more common than you think. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. This scenario may be more common than you think. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

JUNE 15, 2015

SHIFT examined the social media engagement of posts from the Fortune 10 companies over the last year, June 15, 2014 – June 14, 2015: Apple. Where a brand had more than one social media page or profile, we chose the page with the largest audience. Vice President, Marketing Technology. Berkshire Hathaway. Exxon Mobil.

Social Media 60

Social Media Media Facebook Policies 60

Shift Communications

JANUARY 5, 2015

As businesses and brands, this is one of the key challenges facing us. When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. For brands with some advertising budget, the paid media world offers more choices and power than ever before.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

SEPTEMBER 20, 2017

I can’t recall a single brand or product on any recent drive. The example brand and product above, Squatty Potty, is more than 7 years old. Instead, measure what impressions create, awareness and perception, and then assign values to these outcomes using your marketing analytics software. Christopher S.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

I can’t recall a single brand or product on any recent drive. The example brand and product above, Squatty Potty, is more than 5 years old. Measure instead what impressions create: awareness and perception, and then assign values to these outcomes using your marketing analytics software. Christopher S.

Analytics 60

Analytics Measurement Software Advertising 60