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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 82
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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. Slow decline of social media.

Marketing 215
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Public Relations Objectives

Doctor Spin

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. A Case Study.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

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CSR Trends for PR and Media Relations Professionals

Cision

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Many studies show that CSR initiatives have a positive impact on financial returns.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Marketing turns to creative to stand out from the clutter .

Marketing 190
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.