PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Source: Neilsen , 2013). And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”. Internal communications and events. Storytelling with the Cognitive Content Hub™.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

The Hoffman Agency

MARCH 10, 2017

If you package it with the right storytelling foil, the community might be more receptive to it. Granted, the magic mix is not something that can be determined overnight, but experiment and see how certain content, even sometimes self-serving ones, can help unlock their community engagement potential. Expand beyond LinkedIn.

B2B 49

B2B Social Media Strategy Media 49

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Podcasts are great for the delivery of credible information and analysis, and storytelling. This trend will impact all publishers.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 12, 2017

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. This prediction was first shared with Business 2 Community: The Future of Content Marketing: 40 Experts Share Their 2018 Predictions via Erica Abbott. December 2013: Focusing on a Few 2014 Content Marketing Predictions. Lou Hoffman | The Hoffman Agency.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Cision

JUNE 2, 2015

“A list is the community you have the opportunity and pleasure to serve.” “We spent $500 billion in 2013. Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! Interactive content collects a very different kind of data.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Waxing UnLyrical

MAY 27, 2015

The company is authentic in its storytelling, and John Mackey and senior management are front and center; they haven’t just delegated everything out to the marketing officer. In 2013, sales approached $13 billion , and it opened thirty-two new stores, expanding into 10 new markets. The company continues to celebrate success.

Leadership 40

Leadership Twitter Small Business Storytelling 40

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. You can find all posts that reference Muck Rack here.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96