Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? And, some fall victim to thinking there is an industry standard set of KPIs that will reveal their social impact in relation to other brands.”.

Social Media 60

Social Media Crisis Marketing Media 60

Lauri Pehar Borsh

AUGUST 9, 2014

As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s. It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s. It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Attending press launches.

Agency 48

Agency Crisis Management Fashion Social Media 48

Norton's Notes

APRIL 21, 2016

I am sure most of us working in digital PR and social media have noticed how YouTube links don’t receive quite as much reach or engagement as they once did – that is no coincidence. Research by socialbakers as far back as January 2013 discovered that Facebook videos achieved a 40% higher engagement rate than YouTube links.

YouTube 28

YouTube Advertising Advertising Television 28

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. People engage with brands they feel they can trust.

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Reddit LinkedIn Social Media Pinterest 100

ZudePR

MAY 31, 2015

“I launched All Things IC consultancy in 2013 because readers kept asking if I could translate my free articles into work they could pay for. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators. ” #28: Ted Rubin (New York, US). Million+ views) / Foter / CC BY.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Gini Dietrich, Spin Sucks – PR pros must embrace the PESO model. Clients include big agencies like Ketchum, Grayling, and Ogilvy, and big brands like IKEA, Samsung, and Toyota. From the PRCA Digital PR Report 2015.

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How To Software System Employee 60