PR 20/20

OCTOBER 12, 2017

For example, in my 2013 book Epic Content Marketing , I talk about how marketers can build loyal and profitable relationships with customers by delivering consistently valuable content in order to drive sales. It prints and distributes over two million copies each month, including 550,000 mailed to paid subscribers.

Marketing 53

Marketing Enterprise Print Film 53

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Why do we need a blog? What is the ROI of social? What if we get sued? I want to review this before it’s published.

Marketing 87

Marketing Resources Technology Internal 87

Mindful Marketing

SEPTEMBER 11, 2015

2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal. I’m a vice president at the company and lead the communications strategies for several of our clients – but at the same time, I’m also very involved in driving media and running specific client programs such as analyst relations or drafting blogs. 8) Favorite movie?

Marketing 50

Marketing Wireless Software Journalism 50

Sword and the Script

JULY 28, 2020

In 2013 it shuttered after 30 years. At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. A few months later, the parent company of a PR technology vendor swooped in and acquired the company out of bankruptcy.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. But copyright violations can have disastrous consequences.

Examples 120

Examples Viral YouTube Infographics 120

Mark My Words

FEBRUARY 15, 2021

A limited-edition print of Muhammad Ali and Nelson Mandela hangs in the reception and, once it opens again post-pandemic, stars will be able to meet in the player’s lounge, which has table tennis and snooker tables, and a Playstation and an Xbox both loaded with FIFA 20. Roc is smart,’ says a sports world insider.

Sports 60

Sports Government Agency Pitching 60

Sword and the Script

DECEMBER 12, 2017

13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. The alternative ways to scale marketing is to add headcount or spend more on advertising. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. According to the HubSpot State Of Inbound 2013 , consistent blogging boosts inbound return on investment. The State Of Inbound Marketing 2013 by HubSpot. Print it to motivate your team.

How To 60

How To Software System Employee 60

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. It aroused the ire and delight of social media, ripped through the papers and received the inevitable warning from the Advertising Standards Authority, guaranteeing extra story mileage. Authenticity is not doing PR. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60