2012 Employee International Measurement 
Stephen Waddington
JANUARY 15, 2020
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Time served is the typical measure of competence of PR.
PRSay
OCTOBER 25, 2017
Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. This type of planning includes making sure that your team is communicating well internally, too. “If
Flack's Revenge
DECEMBER 11, 2018
I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). You need to have a way of activating stakeholders on social media, like employees, because their efforts are likely to go further and advance a brand’s efforts. Can the ship be righted?
Sword and the Script
APRIL 30, 2019
Onclusive is developing new ways to measure PR including attribution. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference.
Communications Conversations
OCTOBER 13, 2014
And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). Suddenly, clients wanted to give real-time marketing a try.
Communications Conversations
JULY 19, 2018
This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day. What’s a fax machine?
PR 20/20
MAY 12, 2016
Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Their value and success will be measured by outcomes, not outputs.”. Produce measurable results. 2) Assess the Account Team.
Expert insights. Personalized for you.
78 
Let's personalize your content