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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. Communicators have long advocated for the importance of defining the crisis on the organization’s own terms and avoiding being defined by critics, competitors and media. What does this mean for crisis communications?

Crisis 125
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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. The two started working on new projects together and one year later in 1999 formed Carson Stoga Communications. From freelance to firm.

Meeting 91
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu officially opened his firm in November of 2009 and has enjoyed being a solo PR pro ever since. I do a lot of crisis communications, and content production. Maintaining a truly solo PR firm.

Meeting 131
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Barbara Rozgonyi Talks 2022 Sales Success Strategies on The Rainmaking Podcast with Scott Love

wiredPRworks

He is the producer of The Rainmaking Podcast and has produced podcasts since 2009. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Scott Love is passionate about inspiring people to reach their full potential in the workplace.

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Presenting at AEJMC 2019 in Toronto

Karen Freberg

This actually marked the first conference I went to where I 1) presented teaching research and 2) won my first teaching and national association research paper award as a doctoral student back in 2009. It’s been 10 years since then, and a lot has changed and evolved in the public relations field. Being on the JPRE Board.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

How data collection and utilization are streamlining fleet communication between departments like drivers and maintenance, or drivers and dispatch. How long have you been in journalism and how did you get started? Examples include: Current use cases and infrastructure challenges for battery-electric commercial vehicle adoption.

Groups 55
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The four Ps of public relations leadership

PR Conversations

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. And it was thinking about marketing that made me reflect on just about the first thing I learned about that communication discipline: the four Ps. She is editor-in-chief of the Journal of Communication Management.