2-simple-ways-to-generate-more-b2b-leads-with-your-press-release 
Sword and the Script
DECEMBER 22, 2020
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. B2B sales cycles are taking longer.
Sword and the Script
AUGUST 14, 2018
This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. 2) Trust in media still adrift, says media. 1) A still skeptical public.
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Sword and the Script
DECEMBER 20, 2022
Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ b) More pay-to-play opportunities to participate in national media relations opportunities. AI-written content adds more noise. “PR
Rock the Status Quo
NOVEMBER 12, 2014
You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Branch out of your client’s industry and consider other online vertical market applications. You’re only limited by your imagination.
Sword and the Script
DECEMBER 10, 2019
The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”.
Sword and the Script
NOVEMBER 22, 2016
If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?
Sword and the Script
DECEMBER 13, 2016
Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar.
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