Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

A well-optimized press release can help you attract media interest and coverage. In this 18-page guide, we teamed with the SEO experts at Acronym to provide you with tips on how to increase the visibility of your releases on Google and other search engines.

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Data on social networks holds information that all businesses can benefit from. Whether it’s finding customer insights to improve a service or understanding brand perception across the globe. Use this 10 point checklist to help you find the insights you need to make a real difference to your business.

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Onalytica’s IRM software is a complete end to end solution for running influencer programmes, from identification of influencers, managing the engagement process to measuring success and its drivers - it is the CRM solution for influencer programmes.

SEO is the latest hot topic in Public Relations. We know there is a link between the two channels but why is it important? This paper outlines the opportunity for PR to use SEO to better measure and increase PR budgets three-fold. The future of PR couldn’t be brighter.

A treasure trove of data awaits marketers, if they only listen.

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Interactive content is a powerful tool for marketing automation systems. This ebook highlights 10 unique ways to use interactive content to boost your marketing automation performance.

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). But publishing our content, for most communications professionals, is still a fragmented process. Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate Wordpress site to post our news.

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.