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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Excluding staffing costs, the top-three results were social media tools, media databases and media placements.

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