PR 20/20

AUGUST 22, 2017

What is the ROI of social? I want to review this before it’s published. Human Resources is uneasy about adopting an employee social media policy. To those who spend day in and day out evangelizing the benefits of inbound marketing , it’s easy to miss the dangers. It’s Inherently Transparent and Social.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Content marketing is about being the content customers want – and that’s the theme for this week’s Unscripted Marketing links [UML]. 3) Execution of Content Marketing.

Brand 60

Brand Branding Content Marketing Film 60

Bad Pitch Blog

NOVEMBER 9, 2010

We personally loathe anyone that holds up social media, a web site, gadget or latest shiny new flavor of the month and becomes an "everything person." ** EVERYTHING : You know the type: they''re blinded by the shiny new and confuse that for evangelical fire in their eyes. How''d that work out for them?

Twitter 56

Twitter Web Conference Journalism 56

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Where do we go from here?

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

DECEMBER 4, 2010

Mainstream media reacted, by and large, with a yawn. Maybe someone should tell KK that tweeting two days after she’s supposed to be dead isn’t playing by the rules. Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. As of last night, fans had donated just over $201,000.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Cision

NOVEMBER 16, 2015

What I want to do in this post is take a look at 10 ways that PR professionals can streamline or simplify their work in order to communicate more clearly and effectively to a larger audience. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels.

Measurement 120

Measurement Resources Technology Examples 120

Shift Communications

NOVEMBER 25, 2014

You’ve got all of the infrastructure: sprinklers, underground water, electricity, a lawn you want to keep nice, probably some electronics to control the timing. Grass isn’t ever going to grow on the sidewalk, nor would you want it to. Maybe they evangelize for you without being asked. Christopher S.

How To 147

How To Advertising Advertising Customer Service 147

MaccaPR

NOVEMBER 30, 2017

You want hard number ROI for something as ephemeral as a promotion involving an inanimate statue that called attention to gender imbalance within publicly-traded companies? million in TV, social and broadcast publicity coverage (including 1,600 TV segments)? More metrics, eh? First Impression of 'Fearless Girl'? “It

Marketing 76

Marketing Consumer Measurement Financial 76

Stern + Associates

AUGUST 13, 2014

Customers want to buy from people who are smart and trusted. Social listening can also be an effective measurement tool to gauge share of voice. Measure the reach of thought leadership content and other materials through a strategic combination of web traffic analytics, search rankings, book sales, media impressions, etc.,

Leadership 81

Leadership Reputation Measurement Video 81

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

Ishmael's Corner

MAY 31, 2015

Last year Buffer published the post, “ Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social Media ,” that evangelized a keep-it-positive message. To be 100-percent sugary does your social media activity a disservice. 005 percent of their tweets. I don’t think so.

Social Media 60

Social Media Data Media Storytelling 60