Contently - Strategy

FEBRUARY 23, 2023

When you have a pulse on what customers are feeling or their general sentiment, you can predict more accurately what will happen in the future — like guessing a certain product might flop. We’ll look at how to measure sentiment using examples from brands with successful programs. What Is Sentiment?

How To 89

How To Measurement Survey Analysis 89

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. The trouble with defining a company’s voice is that rigid guidelines can stifle you. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places.

Brand 111

Brand Branding LinkedIn Instagram 111

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. With consistent growth, even small numbers can become substantial over time. In addition to producing high-quality products, the company also offers free repairs for any Patagonia item, regardless of how old it is.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

JULY 19, 2018

But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up.

Social Media 60

Social Media Media B2B Content Marketing 60

Beyond PR

MARCH 17, 2016

Staying ahead of the marketing curve is more important than ever for business owners. But when you’re doing it with limited budgets, staff and resources, creating an effective communications strategy can be a daunting task. The good news: Marketing your company is now easier and more affordable than ever.

Marketing 40

Marketing Small Business Web Nonprofit 40