Waxing UnLyrical

DECEMBER 13, 2018

This is not your typical post about planning and strategy because that would be a waste of your time. Just this, a two-step process that most of us forget to do: It’s not typical, though it should be. So here’s your official nudge to put this into place for 2019 success. Your Two-Step Process to 2019 Success.

Strategy 70

Strategy Energy System Small Business 70

Sword and the Script

DECEMBER 21, 2021

The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Practical Law Construction

APRIL 26, 2022

Without cheating and looking at the judgment in Bexheat Ltd v Essex Services Group Ltd , I wonder how many of you would answer the question yes and how many would answer no. The parties’ contract was entered into in October 2019 and it was for £1.035 million. Answers on a postcard please! Answers on a postcard please!

Construction 80

Construction Exercises Financial Groups 80

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Without it, customers and partners will lose loyalty to your brand. The question is, for good or bad?

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

As companies continue to produce more content but find it harder to get their audiences to consume it, I see earned media (PR) as a way to get more attention for that owned media. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

DECEMBER 3, 2020

Today, we’ll look closely at exact match keywords, why they should be an important part of your brand’s advertising strategy, and what makes them different from other types of keywords. For example, you might gear your SEO strategy towards targeting very specific exact match keywords, such as by including them frequently in your blog.

Google 127

Google Advertising Advertising Groups 127

Buzzstream

FEBRUARY 3, 2021

When boiled down, there are two main goals we are trying to achieve for clients when conducting Digital PR projects. Your dream scenario and target outcome is producing a campaign and pitches that are relevant to the client, in terms of subject matter and being of interest to its target audience.

Digital PR 170

Digital PR Industry Strategy Film 170