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Want to Build Trust Online? Don’t Neglect Customer Reviews.

Rock the Status Quo

Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. Can a Business Owner Delete Bad Yelp and Google Reviews? Read more ).

Retail 100
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Tactics for Assuring that Your Resume Gets Included and Not Discarded

PR Job Coach

The primary experience gained while attending college was in retail merchandising and healthcare. Develop a resume in reverse chronological order to make it easy for the hiring manager to get a sense of flow of your career and avoid the danger of obfuscation. A resume is about accomplishments , not a job description.

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What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. I’ve walked on both sides of the street, and believe each sector has something to learn from the other. Nerds, after all, have become cool. Take a look at the shopping experience.

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What’s Your Multi-channel Social Media Strategy?

Shift Communications

Look at that relationship in reverse, Facebook users who also use other networks (bottom row). Users of every other platform also use Facebook, but the reverse is true only 1/3 of the time. For example, suppose you had a Pinterest account for a retail store. Facebook touches half of the Internet-connected human race.

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Little Red Lines

Mark My Words

Dick’s alternate history that imagines a totalitarian America in the shadows of the Axis victory of WW2, the online retailer turned film production behemoth decked out Nazi-style banners in a number of New York subway trains. To promote their latest series The Man in the High Castle, an adaptation of Philip K.

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Rebirth: LEGO

The Hoffman Agency

It’s hard to imagine — given its ubiquity across retail and bedroom shelves alike — that just 15 years ago LEGO was on the verge of bankruptcy. The arrival in 2004 of Jorgen Vig Knudstorp, an ex-McKinsey consultant, was the catalyst to a complete reversal of fortunes. By Chris Owen, Director, UK. Rise of Vig.

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Stunt or Strategy? BPB News Analysis

Bad Pitch Blog

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. 99-Cent Flat Screens The retail brand 99-Cent Only Stores asked: "How do we make bigger news out of our next store opening?"