Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 million views.

Wireless 62

Wireless Retail B2C Instagram 62

ImPRessions - Crenshaw Communications

JUNE 7, 2017

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” We represent several midsize companies in technology who are giants within relevant industry organizations like adtech, supply chain software, or 3D printing services.

Small Business 168

Small Business SMB Local Viral 168

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Print Advertising 120

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? And in retail, this has also had an impact; the Amazon Dash buttons have given us a taste of one-touch automated shopping, but this is only the beginning. The retail industry could soon be fully automated with all of the searching, purchasing, deals and delivery conducted by AI-programmed personal assistants.

Trends 59

Trends How To Retail Google 59

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75

Fashion Telecommunications Crisis Training 75

Mark My Words

MARCH 6, 2018

Despite the complaints and expressions of regret, the discount retailer racked up its most successful trading since 1990. The quintessential story is when PR supremo Harry Reichenbach was hired by an art dealer who had acquired 2,000 copies of a print by middling impressionist Paul Chabas. But think of it this way.

Brand 60

Brand Branding Film Print 60

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. Despite the complaints and some expression of regret the discount retailer racked up its most successful trading since 1990. Needless to say, the gallery had to order more prints. In any case an outcry erupted.

Print 60

Print Viral Film Construction 60