Remove Community Remove Print Remove Retail Remove Viral
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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” They’re part of the community. That story has unfolded in many ways, for an enormous variety of clients and brands, from lean startups to retail chains.

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Top nine PR crises so far for 2019

Prohibition

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. Let’s take a look at the top nine crises of 2019 so far.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Lesson #6 - Transform Your Customers into A Community. it’s her skills in self-promotion and image management that put her a cut above.”. Source: E! ).

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

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