Controversy PR: how brands cash in on the offence economy
Mark My Words
MARCH 6, 2018
This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Despite the complaints and expressions of regret, the discount retailer racked up its most successful trading since 1990. But think of it this way.
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