ZudePR

JANUARY 26, 2016

How to be a graphic designer without losing your soul. Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs).

How To 65

How To Meeting Creativity Agency 65

5W PR

AUGUST 3, 2021

In 2008, the rock band Oasis launched their ‘Dig Out Your Soul’ album in an ingenious manner. 2) Avoid risks – Customers have nothing to lose. They can try new products without any commitment to purchasing or any obligation of any sort. The campaign was an attempt to create the world’s ‘purest taste’. 2) Direct sampling.

Strategy 88

Strategy Consumer Survey Creativity 88

Solo PR Pro

DECEMBER 17, 2021

It's time to send the year off in style by celebrating the accomplishments of our talented Solo PR Pro Premium members from the last 12 months. Want to join this inspiring network of Solo PR pros in 2022? 2021 Solo PR Pro Premium member accomplishments. It's heartwarming, soul work.”

Banking 96

Banking Film Transportation Financial 96

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches. Here are some tips for how to make that happen: Get to the point.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Mark My Words

JULY 17, 2015

What do you get when you pack a room full of PR folk and journalists – with the former outnumbering the latter 4 to 1? Such was ‘Hacks V Flacks’, an event organised by PR Moment earlier this week. But if more PR folk did they wouldn’t keep coming back to the same old discussions about the value of cultivating relationships.

Journalism 60

Journalism Radio Print Analytics 60

Sword and the Script

FEBRUARY 6, 2018

Using your technical experts to explain emerging concepts and breaking down trends – without a sales pitch – will be useful for customers and prospects and build confidence in your business. You can be an ethical and persuasive PR pro or marketer without selling your soul. PR is the guardian of reputation.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. I struck out on my own and set up a one-man band PR consultancy, Zude PR. I felt a bit trapped, without any sort of plan, and decided to do something about it. David Sawyer. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104