Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Here we go…. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information.

B2B 114

B2B Marketing Survey Software 114

Burrelles Fresh Ideas

OCTOBER 17, 2023

As the significance of cybersecurity continues to grow, PR professionals have a unique opportunity to elevate public awareness and promote best practices. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

Education 110

Education Employee Measurement Agency 110

Waxing UnLyrical

DECEMBER 12, 2016

I oversee Sales, Marketing and Product Development (all of the fun stuff). Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. I hate spin.

Film 40

Film Software Measurement Data 40

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. How do they focus on cognitively demanding tasks without distraction? She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Marketing predictions.

Marketing 167

Marketing Employee Content Marketing Training 167