article thumbnail

Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

According to the American Press Association , “Creating a good story means finding and verifying important or interesting information and then presenting it in a way that engages the audience.” Story ideas should always be newsworthy, defined as having the qualities of news, of being timely and important or interesting.

Report 170
article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives.

Training 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Even if you have past experience hosting media interviews at industry events like Cannes or CES, attending in 2022 and beyond will present new challenges. Consider The Impact on Local Communities. For more on media training and brand messaging, check out this post. Accommodate COVID Considerations.

Media 294
article thumbnail

The Three Biggest Media Mistakes Top Executives Make

Cision

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? We can’t get into a devastated area until it’s safe to do so, and we need the support of the local government before we can enter an area.”. They’re Too Focused on Internal Structure.

article thumbnail

The 3 Biggest Media Mistakes Top Executives Make

Cision

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

article thumbnail

What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

DPS held the follow-up press conference where the director characterized the local police’s action as the “wrong” decision. The local District Attorney, Christina Busbee, issued a statement that they wouldn’t be issuing statements. They have purview over the State Police and Texas Rangers and began the investigation.

article thumbnail

Coronavirus and Communications: We’re Here to Help

Barokas

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information.