Barokas

JULY 3, 2019

Tried and true, whitepapers have been integral to marketing and communications for decades. Will another whitepaper really generate results or extend the reach of your message? It’s true that whitepapers are still alive and well, and will long remain one important tool in a content marketer’s toolbox. Say something new.

Case Study 100

Case Study B2B Survey Education 100

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Two Comprehensive Studies about Blogging. That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago. Read on to understand why.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. Surveys consistently show Twitter is the top social site for most reporters. 2) Use paid social to showcase your earned media. On Twitter.

B2B 77

B2B Facebook Advertising Advertising 77

Beyond PR

DECEMBER 5, 2017

Unless Elon Musk is leaving Tesla to join your start-up, it’s not going to excite your target audience, nor fill up your pipeline. That’s where your content marketing efforts come into to play. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. The measure of “best” in this case is unique page views. Unquestionably, B2B blogging, as a topic, re-emerged as hot. I had been gone for a total of about 18 months.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

JANUARY 15, 2019

The online trade publication Digiday runs an anonymous confessional series for marketers. Of course, that’s the trouble with anonymity: you’re not accountable for your words and a young account director is liable to say things to get a reporter to like him or her. All said I have some perspective to offer on this column.

Agency 77

Agency Leadership Corporate Training 77

Beyond PR

JUNE 28, 2018

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through alternatives such as surveys, focus groups and case studies. So, what do you need to do to make sure your comms teams are utilizing social in the right ways?

Analysis 40

Analysis B2C Case Study Product Launch 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. He wrote, “So 9.5

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

NOVEMBER 10, 2020

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”.

B2B 139

B2B Marketing Survey Case Study 139

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. He wrote, “So 9.5

B2B 88

B2B Report Survey Marketing 88