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What PR Pros Should Know about the Next Generation of Journalists

PRSay

This year, we found that while next-generation journalists are generally clear-eyed about the professional challenges they face, they are also passionate about their work and see it as a way to serve the public and hold power to account. The news media will continue to grapple with social, economic and technological changes.

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

Some say the move was about Facebook’s effort to recapture leadership on the heels of lots of bad press, stagnant numbers, and the flocking of a newer generation to other platforms, like TikTok. A Look at Technology Evolution. There’s also been a huge spike in startups entering and growing in the space, as evidenced by VC investment.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. How trade coverage wins.

Pitching 168
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Managing Confidential Leaks: Don’t Let a Leak Rain on Your Reputation

Reputation Us

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). This may involve legal action to prevent further dissemination or public statements to clarify the situation and mitigate harm. HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK.

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Are You Ready for the Metaverse?

PRSay

a technology company that had its initial public offering of stock in March, says it intends to build a human “co-experience” platform that will be shared among billions of users. The metaverse will go beyond videogames to also include virtual real estate, shopping, work spaces, comedy clubs, high schools, universities and much more.

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PR Buzzwords That Should Be Banned

ImPRessions - Crenshaw Communications

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. But even allowing for vocabulary that is specific to certain sectors – and technology is the worst — PR-speak can be lazy, uninspired, and clogged with meaningless descriptors.

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Putting the “PR” in Partnership Relations

PRSay

Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. Rather than predicating partnerships on a media buy or complex letter of intent, PR can approach them from the perspective of thought leadership – shaping a platform that is mutually beneficial to both parties.