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Communications Needed to Navigate the Real Estate Commission Crisis

David PR Group

Within the residential real estate industry, a pivotal shift is underway, one that could redefine the landscape of buying and selling homes in the United States. For a more detailed explanation, I suggest reading a great article by real estate reporter, and friend of mine, Jeff Ostrowski and his colleague at Bankrate here.)

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Putting the “PR” in Partnership Relations

PRSay

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. 23, 4:45–5:45 p.m. PR-driven partnerships take a different approach.

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Vital Role of PR for Crypto in 2023: Why Victorious PR Is Perfect

Victorious PR

Navigating Regulatory Challenges Regulatory frameworks surrounding cryptocurrencies and blockchain technology continue to evolve, presenting unique challenges for crypto projects. Victorious PR understands the power of shaping market perception through strategic media placements, thought leadership, and community engagement.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Whether we’re gearing up for an announcement, drafting crisis messaging, or presenting a strategy, each day keeps me on my toes. Read below for the entire interview with Cassie: .

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Adding value is the new closing: content marketing strategies to drive sales

Prohibition

At present, the priority for B2B marketers has to be about showcasing value to existing clients and prospects alike. Some examples include: Thought leadership videos offering advice to customers. Don’t sell, add value. For the majority of marketers this will revolve around effective content marketing.

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The PR Agency Review Process is Broken

Ishmael's Corner

In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month. If an agency can’t implement thought leadership for itself, it doesn’t bode well for its clients.

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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. Look for thought leadership across your client and its competition. Welcome to agency life. Read some more. Test your team.