PR for Anyone
MARCH 21, 2020
Here are some successful pitch ideas we used this past week that elicited immediate response from journalists: 1) Real estate – when the Fed dropped interest rates, it crushed the stock market but proved incredibly valuable to the real estate market (NBC). This can also be adapted to with Skype interviews.
Rock the Status Quo
DECEMBER 11, 2014
We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)
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PR for Anyone
JANUARY 5, 2022
If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage? This is newsjacking at its finest.
PR for Anyone
JUNE 9, 2021
I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. She lost a son to suicide. As you can imagine, because of that, she became very involved in suicide prevention.
PRSay
AUGUST 30, 2022
I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills.
PR for Anyone
JUNE 22, 2021
Free PR Interview Transcript. And then you’ll have someone like one of my clients, Cory Calvin, who is a real estate investor and he only has an audience of about 2,000, but he was able to sell a five hundred dollar product, to show them how to do training product for $500. He sold 34 of them. Good point.
ImPRessions - Crenshaw Communications
DECEMBER 26, 2019
Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. The company was built out as a high-growth technology startup but it was really just a dressed-up real estate business. At best, the interview was startingly tone-deaf.
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