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Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Op-Eds remain the gold standard.

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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

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Meet the Media: Jason Cannon, Chief Editor of Commercial Carrier Journal

Bianchi Biz Blog

I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Metro weekly newspaper that no longer exists. What story or stories are you most proud of?

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Meet the Media: Doug Bolduc, Managing Editor at Automotive News Europe

Bianchi Biz Blog

It won an award from the National Newspaper Association for community service. We are both in the media and we were once the weekend TV news and sports anchor team on the island of Guam. I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet.

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Meet the Media: Josh Fisher, Executive Editor or FleetOwner

Bianchi Biz Blog

I had my first staff byline at a small Connecticut newspaper in 2001. After more than 15 years in local news in the New York City area, I grew from working in newspapers to running websites and working in live streaming news and sports, and more before I joined FleetOwner in 2017. I am a big Cincinnati sports fan (Go Bengals!).

Meeting 94
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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

We are a business-to-business weekly newspaper covering the trucking and logistics industries. From there, I joined any school newspaper or group that allowed me to write, eventually found my passion for reading, pursued a career, and now, I’m a happy man. That moment, I thought, “If I can do this for living, I’d be a happy man!”