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5 Smart PR & Marketing Trends for 2024

The Proactive Report

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Set measurable goals and start tracking right away. What are people saying about your brand when discussing CRM systems on social media?

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. But after that, it gets more nuanced. Sites like Otter.AI

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This interview has been edited for length and clarity. We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Darika, thanks for speaking with me today. Darika: We do – and we have adopted that terminology as well.

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PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

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What Goes in an Annual PR plan

ReimaginePR

So he asked her during his interview to describe her daily hair regimen. But my old boss’s plans were like falling into the internet; you could have a map, a calendar, an atlas, wikipedia, and a cat video to explain it all to you. You can measure if web traffic to a particular landing page increased because of a video campaign.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. We do not live in said ideal world.

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5 Ways To Spice Up Your WordPress Blog

Waxing UnLyrical

and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It You can customize the colors, etc., It just did it on the Flickr link above.) Why bother, if you already have a search box on your blog, you ask?