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The Three Biggest Media Mistakes Top Executives Make

Cision

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. They’re Too Focused on Internal Structure.

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The 3 Biggest Media Mistakes Top Executives Make

Cision

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

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What to Pitch in October

PR for Anyone

National Women’s Small Business Month. what you can pitch your local media for the month of October. There’s also a bonus video in there about how to nail the interview when you get it. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Work and Family Month.

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Land Stories

PR for Anyone

And then, on the local level, I want you to think about what’s happening in September. So we put together a pitch related to that and she is being interviewed for NBC. It’s back to school. The kids are wearing masks. I’ll give you an example. And there are. They’re much more prone to cavities.

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Getting the Yes When Pitching the Media

PR for Anyone

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran.

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Pitch the Media

PR for Anyone

Should you pitch the exact same story to the same or to different media outlets at the same time? Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. The answer is, “No.”

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Good Stories

PR for Anyone

How is your business related to weather, topics, holidays in September. Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. What to Pitch When. Anyone can get publicity!

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