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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young

Sword and the Script

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. He’s my guest for this latest edition of the Off Script series of interviews.

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Alpharetta a High-Tech Secret; Off Script #13: GSU EiR Bill Bradford

Sword and the Script

He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right career. To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses. The net result for investors?

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. I will quickly jump onto my first burning question! Host: A big ‘Hi’ to all the lovely viewers watching this program.

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The Value Of A Fire Drill

Waxing UnLyrical

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. And of course, then came the questions from my mom: “What happened to your clothes?” Prepare contingency plans – like we did as kids with the fire drills, we have to Know what to do How to do it When How to behave.

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Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

A question from Davina Brewer on how folks are using their blogrolls got me thinking. And this a question almost everyone is asking themselves. PR and the power of ideas , from Richard Bailey’s PR Studies. Why: I do think you start with the idea … and PR is no different. What’s a gal to do?

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Weekly Roundup: Across The Pond And More

Waxing UnLyrical

Image: anthony kelly via Flickr , Creative Commons Here you go. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. And once you’ve made your bed, be prepared to lie in it. An hour of tweeting dangerously , from Richard Bailey’s PR Studies.

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