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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. How did you get your start in PR? We use public relations to build our global brand.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. It blew my mind to watch it come through with one person!

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MediaPulse | A Weekly Media Round-Up

Cision

Image courtesy of marco monetti on flickr.

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Influencer Insights: Media Moves and Intel for April 4

Beyond PR

This week’s highlights include a new managing editor at The New Yorker, an executive editor promotion at National Geographic Magazine, and reviews of four real estate blogs you should be reading. He joins the publication from being the global editor-in-chief of the International Business Times. Want even more media moves?

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How OhioHealth increased their newsroom coverage by 889% in one year - Part 2

Presspage

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. and "Is this really something that should have that top half of the real estate?"

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. This is How the Sorry State of Media Relations Ends. 5) You don’t promote your product enough.

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PRoust Questionnaire: Helen Slater

PR Conversations

In the “real” world, where I meet with people I like, who hold similar values to mine (and where they like to enjoy themselves). To leave the field of interior design and go into journalism–that eventually led me into PR. What’s the best career decision you ever made? flexibility. technical know-how. common sense.