Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 17, 2016

In a piece for Marketing Land titled New wave of referrer spam wrecking Google Analytics data , columnist Jonathan Hochman writes: “A new surge of referrer spam is damaging Google Analytics data sets. The problem can even be so significant for small business sites that it seriously distorts the number of sessions and page views.”.

Analytics 60

Analytics Data Report Measurement 60

Beyond PR

DECEMBER 19, 2016

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. March: Revisit Your Best Content. This is great fodder for future content. Instead, use it to fuel your content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

JANUARY 26, 2012

Not necessarily infographics, though there are some great ones out there, but give me a great cartoon, and I’m hooked. Many people I know write complete drivel, but people like Erin and the afore-mentioned Shakirah Dawud don’t. Kami Huyse uses her creativity to write really useful, insightful posts , like this one.

Creativity 74

Creativity Exercises Infographics Small Business 74

Rock the Status Quo

NOVEMBER 3, 2014

It doesn’t excuse poor pitching, but sometimes I wonder if they are lumping in all of the entrepreneurs, small business owners and jack-of-all-trades marketing professionals right in with the PR specialists? I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship.

Pitching 167

Pitching Infographics Small Business Media Relations 167

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Make sure to keep it updated. More on the Public Relations Page.

Web 40

Web Pitching Local Report 40

Beyond PR

JANUARY 20, 2017

We’ve seen branded blog posts, so this year, I expect that we’ll see infographics, GIFs, videos, and other forms of content produced by brands trying to reach their audience. Susan Payton is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management.

Brand 40

Brand Branding Small Business Advertising 40