Remove Infographics Remove Journalism Remove Pitching Remove Storytelling
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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven pitches win points with journalists. It offers a clear story map and lends credibility to the pitch.

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How to Combine Social Strategy and Brand Journalism to Help You Earn Your Own Media

Presspage

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

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9 Ways To Up Your PR Game

Onclusive

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. It’s a great listening tool to ensure your pitches are targeted.” 3–Visual Storytelling. ” This is a PR boon.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

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How to Ace a Last-Minute Media Interview

Cision

Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! Check out this infographic for a helpful checklist! You’re looking for two things: the sentiment of their latest coverage and any red flags that may suggest a rocky interview ahead.

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Top PR Myths + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

The Five Parts to Brand Storytelling Nearly Everyone Misses. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. What You Should Learn From Rejected Pitches.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Send More Multimedia in PR Pitches.