how-to-use-tiktok-in-your-content-strategy-and-prove-roi 
Onclusive
DECEMBER 6, 2021
Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. In addition, our customers use Onclusive’s advanced data science for precision-targeting their keywords while eliminating irrelevant or spam articles.
Landis PR
JANUARY 31, 2023
By Andie Davis TikTok app Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. Social media platforms like TikTok can be a great way for companies to reach target audiences where they are, especially younger generations. Take Pepsi’s #SwagStepChallenge , for example.
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Prohibition
APRIL 13, 2023
As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.
Prohibition
JANUARY 23, 2023
Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.
Sword and the Script
DECEMBER 20, 2022
Pay to pay, content grows; influencer marketing cools. “I c) More companies create their own content and channels to reach audiences instead of traditional media channels. c) More companies create their own content and channels to reach audiences instead of traditional media channels. AI-written content adds more noise. “PR
5W PR
NOVEMBER 23, 2021
Yet, here’s a few ways to help build your business on Instagram now with a strong strategy, targeting of the right influencers and a few other tricks we provide below. But you can also put new ones in several days later to refresh your post. However, don’t use all 30. So, what hashtags should you use?
Sword and the Script
DECEMBER 15, 2020
Make sure the C-Suite sees and understands the contribution your team makes every day. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.
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