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How User Experience can shape your branded newsroom

Presspage

While it’s unlikely most companies will have the resources to hire a UX Designer just for their newsroom, PR teams can take it upon themselves to learn the basics of UX and keep them in mind for their campaigns. Apple is a great example of a company that offers superior UX to their customers and can charge a premium for it.

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How User Experience can shape your branded newsroom

Presspage

While it’s unlikely most companies will have the resources to hire a UX Designer just for their newsroom, PR teams can take it upon themselves to learn the basics of UX and keep them in mind for their campaigns. Apple is a great example of a company that offers superior UX to their customers and can charge a premium for it.

Brand 78
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A Journalist’s POV: Questions From A PR Team

ImPRessions - Crenshaw Communications

How do you characterize Modern Marketing Xchange? My goal for the site is to bring the news that you may have missed to you in a condensed and quick way, with the main points outlined in a clear way. What kind of stories are you looking for? What constitutes a great pitch for you?

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How to Generate Coverage From Conferences

Cision

But are you even investing in long-term strategies that will help you get them? What are you already doing to establish thought leadership and build brand awareness? What are you already doing to establish thought leadership and build brand awareness? Want to make the most of hosting industry events?

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How to Create a Media Kit

5W PR

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. An Apple media kit from 1993 even included physical slides showcasing their newest technologies.

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How to Spy on Your Competition & Steal Their Secrets

Cision

How Do You Compete in a Digital World? So how do you keep an eye on your competition, keep ahead of the game and compete globally? In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins.

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Infographic: Millennials and Social Commerce. It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009. Big companies do the Twitter; dabble with the rest. How many choices in utilities does the average consumer have?