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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I have a degree in broadcast news from West Virginia University.

Ethics 89
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. What about a local gym owner posting photos of members stretching upside down in their black spandex?

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence. manual social media searching, local news, niche publications, community events, etc., Our goal primarily is to drive desired behavior change, not just amplify reach.

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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

But you can expect that the attorneys representing the Globes – and the Oscars, Emmys, Tony’s, Grammy’s and Maccabees (we made the last one up) – are already instituting strict new guidelines for how celebrity participants can be leveraged by event sponsors and what brands can and cannot do during the broadcasts.

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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTO BOMBING

MaccaPR

But you can expect that the attorneys representing the Globes – and the Oscars, Emmys, Tony’s, Grammy’s and Maccabees (we made the last one up) – are already instituting strict new guidelines for how celebrity participants can be leveraged by event sponsors and what brands can and cannot do during the broadcasts.

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PR: Less Elitist Than Ever

Maxim Behar

He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free. The owner of a small shop in Tucson doesn’t require media reporters at his door — he needs to tell his story on social media and attract the people in the neighborhood.

Ethics 64
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8 Great Linked Tactics for Communicators

PRSay

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. The combination of outdoor and a local online presence is quite powerful. Commercial radio + Instagram – Commercial radio loves this social network.